Blog · 24 February 2026

What to wear for a maternity, newborn or family session

The most common question I get before a session. The rule is simple: your clothes should not attract more attention than you do.

What to wear for a maternity, newborn or family session

What to wear for a photo session — it is one of the first questions I hear when we book a date. It applies to maternity, newborn and family sessions alike. Good styling really makes a difference in the photos. That is why I have gathered specific tips below: which colours and fabrics work best, what to avoid and how to dress the whole family in a coordinated way without looking like you are in costume.

Colours

Go for an earthy palette: beige, ecru, sand, sage green, muted blue, warm grey. These shades go well with the bright studio interior and do not date in photos.

What to wear for a photo session — mum in a light lace outfit with her newborn

Avoid bright colours and large logos — they cast colour onto the skin and draw the eye away from faces. Subtle patterns, such as a small check or a muted print, work much better than intense colours.

Fabrics and cuts

Linen, cotton, knitwear, silk and chiffon drape softly and respond beautifully to light. Stiff, shiny fabrics come out worse, because they create hard, unnatural folds in photos.

What to wear for a family photo session — parents with their newborn in warm boho colours

What to wear for a maternity session

For a maternity session, long, flowing dresses that show off the bump work well. Fitted short-sleeved tops are also great, especially paired with simple trousers or a maxi skirt. If you are looking for inspiration, take a look at the full maternity session offer — you will find more example outfits there.

Boho family session — mum with her baby in coordinated, warm styling

What to wear for a newborn session

A newborn is most often photographed in a wrap or a delicate bodysuit. Everything is already waiting in the studio, so you do not need to buy anything. Parents and siblings can dress in the same muted colour palette as the rest of the family, so that the photos form a coherent whole.

What to wear for a family session

Do not dress identically. Choose two or three base colours and spread them across everyone, mixing shades and textures. This way the styling looks natural rather than like a uniform. Also bring a spare outfit for your child, just in case. You will find more about preparing children for photos in the family session guide.

Summary

The answer to the question of what to wear for a photo session always comes down to the same thing. Muted colours, natural fabrics and a little coordination instead of identical clothes. If you still have doubts, write to me before the session. I will be happy to help you choose your outfits, using Pinterest, for example, as a starting point for our conversation.

Frequently asked questions

FAQ

Which clothing colours look best in studio photos?

Muted, natural shades work best: beige, ecru, sand, sage green, muted blue and warm grey. Bright colours reflect onto the skin.

Should the whole family dress the same?

No. A better effect comes from a shared palette of two or three colours spread across everyone, with different textures and shades, rather than identical outfits.

What shows off the bump best at a maternity session?

Long, flowing gowns in silk or chiffon, as well as fitted, stretchy tops. Gowns like these in sizes S–XXL are available in the studio, included in the session price.

Book a date

Read more